After Reborn, I Become a Billionaire novel Chapter 158

Chapter 158 Under Her Leadership

Hannah's powerful and resolute voice was echoing in the meeting room.

"This is my preliminary planning on the project of the Light Building. Speak it out if you've got any idea in mind. They don't have to be some very practical proposals. Just say whatever crosses your mind, so that the rest of you can be inspired." she said.

It was a little quiet in the meeting room.

It seemed that nobody had come up with a better idea.

After all, they had tried to get this job done before, but unfortunately, they had not had a solution yet.

At last, the Light Building ended up with being an unfinished building. The higher-ups had given up on the project and didn't waste more time and energy to reopen it. It seemed that they were ready to accept the great loss.

So, at that moment, Wang, one of the project members, said, "Ms Hannah, I've got no proposal on the project now, but I've got some questions about your project planning."

"OK. Go ahead." Said Hannah.

"First, you said we need to advertise the commercial building. I second that! At the beginning, the higher-ups were confident on the project, thinking that we could win the support and approval of the market due to the our good reputation. Obviously, it didn't work out. So, I'm no your side to create the publicity stunts on the building. However, I don't quite agree with you on the second point, which was to convince the luxury brands to open stores in the building. To be more exact, I think it's a pie in the sky. It wouldn't be a problem for us to attract investors when we built and hyped it at the very beginning. But we're in a difficult situation now, and it's almost impossible for the luxury brands to trust us again, especially for those high-end luxury brands. You mentioned that we could reduce the rent or sign a valuation adjustment mechanism (VAM) with them. Of course, to us, we do offer the investors very good deals. But to the investors, they still have to bear extra operating costs of opening new stores, such as decoration, goods, salaries, taxes, water, electricity, shipping cost, and so forth, which will be a great sum of money. It's hard to convince the businesses when they can't see a bright prospect. As for the third point, you said we will build a large-scale e-commerce market. Sorry, I didn't quite get it."

"I'll give my answer to the third point first." Hannah turned to Wang and explained, "To build a large-scale e-commerce market means we're gonna turn it into an online sales platform. We'll customize a transaction app for it exclusively, hire internet celebrities to sell the goods through live commerce, and we'll also provide home delivery service."

"That means, we'll do internet marketing, right?" Wang asked with confusion, "But this project is aimed to create a high-end and premium shopping mall. If we do as you said, will it sound too cheap? And what about internet celebrities? What did you mean?"

Until then, Hannah realized that "internet celebrities" were not popular ten years ago.

It was different from the concept of "celebrities".

"'Internet celebrities' are popular stars who can sell goods." she explained.

"Do you mean star endorsement?" Wang still couldn't quite get it.

Hannah thought of it and said, "It's a little more than that. To put it simply, the stars will sell the goods through live commerce."

"Are they willing to do that?"

"I'll make them say yes." Hannah said firmly.

She was sure about that. The stars could make a killing by selling goods through live commerce, and it would be a hit ten years later.

She just needed to adopt the online marketing methods ten years later. Then it would be a sure thing that she would succeed and earn the profits easily.

Hannah was also inspired suddenly and came up with the idea.

Fortunately, she lived ten more years than the others.

Hearing Hannah's explanation, Wang still had some doubts.