Guardian-In-Law by Five Generals novel Chapter 872

South River Station was one of the highest-rated television stations in the country and it had an insane viewership count.

To promote Mountain Dew Estate, Sky Ocean Corporation worked with the television station to broadcast their advertisement video during prime time.

Fifteen seconds of video cost around a million, per broadcast.

Now that the news of Kaze hitting Lil Dee had gone out, South River Station pulled the advertisement.

“Ms. Quint, the person in charge also said that the contract clearly states that if we are at fault for causing the advertisement to be pulled, the TV station won’t be liable for anything…”

Ash’s expression turned bitter.

Sky Ocean Corporation and South River Station signed a contract to broadcast the advertisement for one hundred prime time slots.

Now that the contract was breached, a hundred million in advertisement fees went down the drain.

Before everyone could recover from the shock, Ash’s phone continued to ring.

“Every other social media platform banned our videos, promotional materials, and even restricted the hashtags.”

The bad news flooded them like a tidal wave.

Not only did the TV station pull the advertisement, but the other promotional channels and platforms ceased their content as well.

Sky Ocean Corporation had plans to hire more influencers and celebrities to promote Mountain Dew Estate after Lil Dee.

The marketing campaign was planned for at least a year ahead.

The agencies who signed the contract with them called either to terminate the contract or keep it in view.

They saw no possibility of working with Sky Ocean Corporation anymore.

Some previous brands who worked with Mountain Dew Estate released a statement to cut ties with it as well.

Sky Ocean Corporation was facing a great loss!

In addition, it was just the beginning as it would trigger a longer chain reaction.