She had Ella vacate an office for the team Faymon Group had sent over before selecting two outstanding planners from Glory’s planning department to prepare for the promotion of the new perfume posthaste.
As there was a bet-on agreement with another company this time, she wasn’t idle but monitored the entire process.
After the team members from Faymon Group took a whiff of the new perfume, they immediately proposed hiring the most popular female celebrity at present to shoot a short commercial. With the celebrity’s popularity and her fans’ purchasing power, the perfume would undoubtedly fly off the shelves.
However, the planners from Glory disagreed, saying that the idea was no different from the existing promotional strategies in the market. On top of that, they even furtively hinted that those from Faymon Group merely had mediocre capabilities.
Naturally, those from Faymon Group wouldn’t take it lying down. They instantly retorted that Glory wouldn’t have had to borrow people from Faymon Group if they were all that capable.
Both parties had a row every time they had a meeting, the ruckus giving Rayna a pounding headache.
It was a critical juncture presently, so she couldn’t rebuke either party. All she could do was mediate the conflict. “Everyone’s opinions are great. Regretfully, Glory has a limited budget to hire an ambassador and shoot a commercial. The rate for the most popular female celebrity to shoot a one-minute commercial is at least ten million, and it’s also a bit bland to have a single theme to promote the perfume.”
“How about having a few more themes, then? But the duration of the commercial will have to be lengthened accordingly,” someone from Faymon Group suggested.
On the heels of that, someone from Glory countered, “Perfume commercials of luxury brands range from three to six minutes, but the celebrities they hire are A-list superstars. Although the commercials are lengthy, their fans have no complaints. We can’t afford to hire any A-list stars. If the commercial is lengthy, everyone will probably stop watching after seeing the length and obscure celebrity.”
Those from Faymon Group nodded in agreement before surmising, “Ms. Garland, you previously said that the budget for a commercial is limited. If we want a few themes, the cost will definitely double. I think it’s better to stick to a single theme.”
“A single theme is too boring. Besides, an obscure celebrity doesn’t have many fans and won’t be able to generate sales,” someone from Glory said.
“If you’re so smart, you give an idea instead!”
“No, no, you people from Faymon Group are far smarter, so you guys make the call.”
Dissenting opinions rang out, one after another.
Upon seeing that they had started arguing again just minutes into the discussion, Rayna massaged her temples.
She flipped through the huge stack of photos of prominent female celebrities on the table.
When she reached the picture of a sweetly smiling woman in a pink and blue dress holding a round fan in hand with a sense of shyness and timidity in her eyes as though the person holding the camera was a man she admired, her cloudy mind gradually gained clarity.
In a flash, an idea popped into her mind.
At once, she ordered Ella, “Spray the new perfume onto three fragrance tester strips, one for a minute, the other for half a minute, and freshly for the final one. Go and do it right away!”
“Understood.” Ella promptly rushed out.
The team from Faymon Group and the planners from Glory at the conference table were entirely bewildered by Rayna’s actions.
“What are you doing, Ms. Garland?”
In response, Rayna gestured for them to wait quietly. “I’ll tell you about it in a minute.”
A minute later, Ella pushed open the door and hurried in with three fragrance tester strips and a sample of the new perfume in hand.
She sprayed the perfume on the outermost fragrance tester strips before handing all three of them to Rayna. “They’re a minute, half a minute, and freshly sprayed, from left to right.”
Taking the three fragrance tester strips, Rayna brought them to her nose and took a sniff. Every time she did so, she closed her eyes and pondered for about ten seconds. Everyone at the conference table observed her actions with curiosity.
After she took in the smell of three fragrance tester strips of the same perfume yet of different durations, she opened her eyes and declared, “Let’s have three themes for this perfume, spanning from the ancient and medieval to modern times.”
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