Chapter 154
“Many actors and directors nowadays are creating their personal vlogs. Simply put, they’re turning themselves into a brand.”
Linda was aware of the concept of turning oneself into a brand.
A screenwriter once recommended an author to her whose works were excellent and had many interesting points when adapted into
movies.
The author himself was a marketing genius who had excellently branded himself. Linda had to give up while negotiating for the movie rights because the author was too arrogant.
Attracting fame and Internet traffic would become effortless once branding effects were successful.
“Think about it. You’re already at the center of the Internet’s attention. If you convert that attention into movie ticket sales, you know how it turns out.”
Jimmy analyzed from a professional perspective.
“Your company’s publicity department has been focusing on short film platforms. The clips they release are engaging, but there’s no standout point considering the competition in the current industry with other movies.
“Or rather, there are no ideas that were particularly eye–catching.
“People will watch because of the popularity of your previous movie and that you’re the legendary director, Amber F. But not everyone has seen your previous film or knows who you are.
“You can’t just assume that people who watched the commentary on your previous movie will love your new one. That’s absurd.
“If you create a brand for yourself and attract the Internet buzz to
yourself, it means people will follow you and be interested in anything that has to do with you. For instance, your past experiences, your story with your ex–husband, or your movies
“Boosting all this aggressively will generate a lot of buzz. If everyone. pays attention to you, you won’t have to worry about box office sales.
“In the domestic market, whether a movie is good depends entirely on how hard you boost it. Many people are skeptical and have to see the film for themselves to make a judgment, regardless of how bad it is
rumored to be.
“On the contrary, do you think everyone will believe it if netizens say your work is great? It’s all just talk to those who haven’t seen your previous work.”
Jimmy’s words made sense.
Patricia had also mentioned the idea of doing a day–in–the–life vlog,
but Linda found it troublesome.
It was bothersome even if she only had to film some material and leave the editing to the company’s team. She felt that it was a waste
of time.
Now that she thought about it, a little extra effort wouldn’t hurt if her actions as a director could boost the overall box office sales.
Linda was ready to take in more advice. “So what should I do? I’ve never watched this type of video or made one, and I don’t really understand it.”
Jimmy pulled out his phone and opened his social media account.
“These day–in–the–life vlog ideas are really popular online now. Many Internet celebrities have risen to fame through these videos, attracting hype that made them wealthy. If they can make money,
why can’t we?”
Linda looked at the videos Jimmy had posted. “Won’t it be boring?”
From a director’s perspective, these videos had no content. It was just a day in the life of an ordinary person.
“You don’t have to worry about the content. People just want to see what you do in a day. As long as there’s some hype, it’ll help you
Comments
The readers' comments on the novel: Never Blinded by Love (Linda and Wilson)