Chapter 551
Despite the scrutiny, Charmine remained unperturbed as she calmly spoke, “What else do you want?”
Peter’s eyes landed on a woman dressed in a bright red suit. She was in her thirties and looked experienced and professional.
“Charmine, right?” the woman began. “Hello, I’m the marketing director. As we all know, we’re now in an era that the actual products don’t mean as much without good marketing. There were lesser competitors back then, and those with outstanding products would succeed, but we’re seeing a change as more competitors emerge. Without a good marketing plan and unique strategy, it’ll be immensely difficult to stand out from the rest. Since everyone is doubting the Jordan Group now, do you have any marketing ideas that could save the company?” Although she asked in a rather humble tone, the rest would not approve of Charmine if she failed to provide her with a good strategy,
Sheena was a woman of high standards. Determined to strive for perfection, she would never approve of the usual, regular marketing strategies presented to her. Back then, she came up with the slogan, ‘Monique Garden-your five-star unique home’ which made this Monique Garden project stand out from the other ongoing projects, securing its throne in the hearts of the buyers.
Whenever someone mentioned Monique Garden, one would instantly associate it with high quality, high standards, and a home equivalent to staying in a five-star hotel. Everyone liked it very much.
Alas, this project was affected by the negative impacts of the company’s bankruptcy. Since it was the end of the month, all of the service companies went on strike that they stopped providing services to the houses and did not provide cleaning services as agreed. Even the lifts that had broken down were not fixed. Within two days, all kinds of negative criticisms about Monique Garden were heard. The residents’ complaint rate was as high as 50 percent. One in every two owners complained, thus the new properties were unable to sell out.
Under such circumstances, what troubleshooting could they do to market the properties?
Everyone looked at Charmine, waiting for her answer.
Comments
The readers' comments on the novel: Warning: My Mommy is A Savage