Coolest Girl in Town (Elise and Alexander) novel Chapter 516

Chapter 516 Error

“The jewelry that the Shaw Family makes is not only about the value of the gem but also about accentuating the gem’s natural beauty with outstanding designs. Most customers choose Shaw’s Jewelry Co. for our unique designs. However, when the Saunders Family, the family that made a fortune in the real estate industry, entered the jewelry business, they despicably altered and improved the designs of Shaw’s Jewelry Co. before declaring it as theirs. To make matters worse, they sold the products at 30% lower than the market price. And just like that, Shaw’s Jewelry Co. gradually phased out.”

The more Tom explained, the more enraged he was. He spat and continued, “Imitation and forgery are the most loathsome means, but the Saunderses are unashamed by them. Not only that, there was a time when they even forged a batch of jewelry and released them into the market. Everyone gradually thought that Shaw’s Jewelry Co. sold counterfeits since most of the items had imitated the company’s designs. Although the entire jewelry industry was affected, the Shaw Jewelry Co. has never been able to change people’s perception about us since then.”

Elise patiently listened to his story and thoughtfully nodded. “I see. No wonder you gritted your teeth when the Saunderses were mentioned.”

“I’m sorry, but I really resent them.” Tom collected himself and exhaled before he reminded her, “The Saunders Family are despicable and shameless people. This time, we managed to bring back a red jade, so they won’t just sit back and watch. If they were to pull off the same trick again, I’m afraid that—”

She understood where he came from but still interrupted with a confident bearing, “What’s there to be afraid of? We will deal with everything that comes. Since they like to execute shady deeds, I’ll make sure that the market is as bright as the sun.”

“As bright as the sun? Are you going to restructure the market? I don’t think it’s something that could be done overnight.” He voiced his reservation about the plan.

“No, no, no.” Elise wagged her index finger from side to side. “I’m not that generous; I’m only concerned with my own business. This is why I requested you to make a signboard. We have to build our own brand. Even if the customers are able to buy the same design, it would be a second-class product that would embarrass them if it isn’t a product of our brand. Plus, don’t forget that we have Frostine by our side. We will have our own brand as well as good designs—I call this double security.” The Saunders Family may have their schemes, but I have my own strategies as well. Bring it on!

The gloom within Tom’s eyes disappeared as a flame of hope started to burn inside him. However, he suddenly felt troubled. “Building our own brand is not a small expense, though.”

“I still hold the same opinion to that notion—problems that can be solved by money aren’t problems.” Elise advised, “All you have to do is to focus on your task as the company director, manage the company well, follow my instructions and supervise the progress. You may leave the rest to others.”

“Sure! Miss Sinclair, please be rest assured. Nothing will happen to the Shaw’s Jewelry Co. under my watch!” Tom adamantly declared. Then, he paused for a moment as his gaze landed on the news on the small screen. He couldn’t help but add, “The news on the Internet—”

“Just let it be. We should thank her for giving us free advertisement,” she responded, a slight smile on her lips.

Tom nodded firmly before he rose to his full height to leave the screen.

“Mr. Shaw?” The man disappeared at the moment Elise blinked. “Hello? Although we are now familiar with each other, isn’t it more polite to at least inform me that you are dropping off the call now that the meeting has ended?”

As soon as she said that, Tom’s head popped out from a corner of her screen. “Huh? I’m still here, Miss Sinclair.”

A speechless Elise pouted. She had to admit that a human could sometimes scare a fellow homo sapien more effectively than a ghost could.

“What are you doing?” she asked in displeasure.

Then, she saw him dragging a log and stopping when he was two meters away from the computer. Then, he flipped the log to show it to her. “Miss Sinclair, this is the sign that I specifically asked a designer to make according to your request. It cost a lot of money,” he spoke in a proud tone.

However, when Elise saw the words ‘Lexis’, she wasn’t able to squeeze out a smile.

“Hmmm, the design looks great with an antique feel. I can see that the designer has spent a lot of time and effort on it. Please redo it.”

Tom was glad to hear her compliments; he couldn’t help but touch the signboard in his hand, pleased that he had finally done something worth complimenting. However, a few seconds later, he finally returned to his senses and realized her last three words—’please redo it’.