Chapter 302
Briana was silent for a few seconds, then said, “I don’t intend to engage in a price war with the CharmDress.”
As soon as these words were spoken, everyone looked at her with a face of surprise.
A hint of contempt flashed in Owen’s eyes, who held a grudge for past events. He spoke with a sardonic smile, “If we don’t engage in a price war with the CharmDress, MY Corporation’s losses would be even more devastating!”
Briana’s expression was indifferent, “I know, but constantly selling clothes at a loss will only make MY Corporation lose more and more money.”
Owen sneered, “It seems, Ms. Schneider has other brilliant ideas?!”
“I decided to develop a high–end formal wear line at MY Corporation, and incidentally reposition MY Corporation’s market towards the white–collar demographic. As for the low–end line, if it remains profitable, we can continue with it. If not, we can consider discontinuing it in the future.”
The shareholder who had been silent in the corner was the first to object, his voice filled with anger, “Currently, MY Corporation’s customer positioning is a small number of high–end customers, with most of the energy and funds being invested in the low–end online market.”
“If we rashly go high–end, let alone not being able to find that many high–end customers for the time being, it might even drag down our original low–end line!”
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Chapter 302
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Briana nodded, “I’ve considered what you said, but there’s risk in everything. Without trying, we’ll never succeed.”
The remaining shareholders didn’t speak, but their expressions were not very pleasant, clearly disagreeing with Briana’s decision.
After a long silence, Owen sneered, “Even if we were to launch a high- end line, it would take at least a year to see the results. The current price war, however, is something we must address.”
Briana raised an eyebrow, “Hmm, I know, but this time we can’t let the CharmDress lead us, we have to take the initiative.”
“How to take the initiative?”
Briana glanced at Owen, a smile tugging at the corner of her mouth, “You don’t need to worry about this. You’ll know in a few days.”
Owen’s face cooled down, but he didn’t continue to ask. He just spoke with a mocking expression, “I’m looking forward to Ms. Schneider’s performance!”
After the meeting, Briana kept Melody behind alone and told her about. her plan.
After hearing this, Melody’s eyes were filled with shock, “Are you sure you want to do this?! What if the CharmDress side finds out…”
Briana chuckled, “Don’t worry, given Kiley’s personality, plus the one billion funding the Yoder Group provided to the CharmDress a while ago, she definitely won’t stop until she achieves her goal”
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