His Genius Wife Is A Superstar novel Chapter 1517

Chapter 1517 Liberté Launches (Part VII)

After introducing the celebrity ambassadors and the three perfumes, the party entered a casual state. Guests were free to roam around, partake in the food and drinks, and interact with each other. Simply put, the much-awaited networking time had now started.

A small ensemble of musicians started playing classical music.

Liberté staff started distributing the fancy giveaway bags containing all three fragrances—"Eve", "Sérénité", and "Vaillance"—including all six types according to concentrations.

And because Liberté is technically a subsidiary company of Orchidia, there were also additional Orchidia giveaway bags filled with the brand's most popular products and samples of soon-to-be-released ones.

The female guests were thrilled to receive the Orchidia Beauty giveaways. Due to Orchidia's membership in Cross Academy's exclusive business network, its products were quite popular among the wealthy. _{freёweɓnovel.com}

Iris also had Ketchup research which ones among the guests were parents. Then she instructed the launch party organizers to prepare additional Orchidia Mommy and Orchidia Baby giveaway bags for these guests.

Unlike Orchidia Beauty which already gained some fame abroad, Orchidia Mommy and Orchidia Baby were still mostly concentrated in China. Iris wanted to use this opportunity to introduce Orchidia's other brands ahead of the scheduled launch dates of the new foreign Orchidia bases in Germany, Singapore, and the Philippines.

Those who weren't parents also received special vouchers for Orchidia Mommy and Orchidia Baby. If they weren't interested in personally buying from these brands because they weren't parents yet, then they could just gift the special vouchers to other people.

The special vouchers were worth 100,000 euros each.

Orchidia's price range wasn't too expensive that normal, average people couldn't afford most of its products. However, they were definitely more expensive than the best-selling brands currently dominating the market because many Orchidia products featured new patented technology. Orchidia was actually one of the most innovative companies in the industry today.

Even so, most of its products were still within the reach of normal, average people. Iris made sure of this despite Chen Fei's insistence at the beginning that they should pursue the high-end route.

She didn't want Orchidia, the company she favoured the most among her businesses, to cater exclusively to the wealthy elite. She also wanted the normal, average people to enjoy Orchidia products.

As a compromise, Long Jinjing suggested that they could pursue the mid to high-end route instead. Most of the products would be within the affordable range, but special products would be priced within the high-end range.

This strategy became a hit.

The special voucher worth 100,000 euros might be pennies to these wealthy elite guests, but it could already buy a lot of Orchidia Mommy and Orchidia Baby products. Besides, there were other customized items included in the giveaway bags besides products from Iris' companies.

Back to the present, Iris watched as the female guests gushed with each other about receiving the Orchidia Beauty giveaway products. These products had been deemed miraculous by many of their loyal customers.

She couldn't wait until the scheduled launch dates for Orchidia's new foreign bases in the next few weeks. She would personally attend every single one of Orchidia's international launches, flying to different countries, while also doing her best to spend time with her family. It would truly be an extremely busy period for her, but she welcomed the challenge.