Once James occupied the position, his first decision was to launch a promotional activity for Flora Verba Group's fourth-season product by collaborating with Snuggly.
Five hundred thousand units were sold after the launch. To thank its customers, the company gifted anyone who bought its product a Snuggly children's apparel.
Concurrently, Snuggly launched a similar promotional campaign. Those who spent enough money with the company could choose any Flora Verba Group product as a gift.
That cross-promotion caused both companies' market values to skyrocket.
Then, James initiated his second plan. He starred in an advertisement as the ambassador of the company.
As a result, the expected sales far exceeded five hundred thousand units. Flora Verba Group had to announce that they would increase production.
The other brands were terrified by how quickly the company rose to prominence.
In the next few days, many accounts on social media deliberately attacked Flora Verba Group and posted videos discrediting its products. Some even started rallying others to boycott Flora Verba Group.
James reacted to that development swiftly. The Public Relations Department immediately cleared up any misunderstandings and worked with the police to investigate those accounts.
They eventually discovered that those accounts' IP addresses originated from overseas and that it was impossible to determine who was the person behind the scene.
Still, they solved the crisis so wonderfully that it attracted a new wave of fans to the company.
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