Life is Easier If You're Handsome novel Chapter 175

"Scheming Opportunists."

Kim John silently labeled the executives attending the meeting with those words.

When he had chosen the muse, they had all insisted that designers must have autonomy in their decisions.

And now, they were making complaints.

Why?

Because they had ulterior motives.

"An Asian in a fashion show... Well, I believe proof is necessary, yes, proof."

"Of course. Honestly, being a muse means being the face of Louis Vuitton. This is serious business."

"If someone is made a muse, shouldn’t they fulfill their responsibilities? Why hasn’t he walked in a fashion show yet?"

They wanted to see him.

Kim Donghu, the man whose perfect blend of raw masculinity and beauty had once made every luxury brand clamor to collaborate with him.

That’s who they were desperate to meet.

And so, they threw out absurd suggestions.

"As you know, I’ve already explained that this matter requires patience until next year, given my authority."

He reminded them that Korea was a country with mandatory military service obligations.

Until next year, they would simply have to wait.

Everyone had agreed to these terms.

Though he couldn’t participate in major events, it had been decided that he would collaborate diligently in other areas.

"How greedy can they get?"

The executives were practically salivating at the thought of showcasing Louis Vuitton’s muse to the world.

They wanted to flaunt the fact that they had successfully secured Kim Donghu in the fierce competition among rival brands.

The Western world still buzzed with talk of “The Meteor of Boxing,” Kim Donghu, and they wanted to capitalize on it.

"After all, there was that Arthurian meme."

The meme that had gone viral, showing Kim Donghu standing over heavyweight boxers, wielding a sword, as if inheriting the throne.

It had circulated widely, and Louis Vuitton’s stakeholders had celebrated it.

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What exactly were they after?

How much longer were they planning to beat around the bush?

As Kim John quietly listened, one executive finally spoke up:

"So, how about including Kim Donghu in the Louis Vuitton x Supreme collaboration lookbook?"

"The lookbook?"

"Yes. It’s set to release in June, so there’s about two months. If we shoot separately and add him in, there’s plenty of time."

Although this kind of decision typically fell under Kim John’s jurisdiction,

he couldn’t ignore the growing pressure to utilize Kim Donghu.

This time, he decided to compromise.

"Alright, I’ll discuss it."

The moment those words left his mouth:

"Fashion Week is understandable. Asian Games, wasn’t it? He needs to secure that gold medal."

The executives looked visibly relieved, as if all their concerns had been resolved.

After all, winning a medal was a vital part of his role as a muse.

Gold medal. Louis Vuitton.

Golden fists. Louis Vuitton.

The association between these two ideas was too good to pass up.

Overwhelmingly number one.

The fist that conquered the world.

That value translated directly into the brand’s prestige.

This was an unprecedented approach for Louis Vuitton.

For so long, the brand’s image had been tied to its value, craftsmanship, and price.

Now, they were breaking new ground by merging the raw aggression of boxing with the elegance of a luxury brand.

And the man embodying this innovation had the perfect looks, character, and physique to carry it off.

"The lookbook... It might be better to shoot it in Japan. It’s closer for everyone."

"There’s also the popup store opening in June. He could make a brief appearance there."

Just imagining the possibilities made them salivate.

"Scheming opportunists."

In the end, all they wanted was to work with Kim Donghu.

And yet, they’d spent so much time on grandiose preludes to make their point.

They were the very definition of insidious.

****

April 1st, Saturday, 9 PM

The perfect golden hour for a drama premiere.

The first episode of Our Fake Wedding aired, following an aggressive final push in its promotions.

"Zuhahaha! Kim Donghu Magic! Kim Donghu Magic!"

Crunch.

Inside the KBC drama director’s office,

Kim Cheoldo chomped on a sweet cherry pie while watching the show.