Chapter 402
“I’ve also heard that Martha is planning a live stream with regular folks to showcase the results of the Complexion Elixir firsthand!”
“This is shaping up to be a full–on showdown with Summit Beauty’s Revita Serum and PureDew Mask! It’s going to be quite a spectacle!”
“This is a battle between two industry giants! The rivalry between Summit Group and Evermore Group is absolutely explosive!”
In the blink of an eye, the situation became highly precarious.
“Breaking news! Dr. Nadine Fowler has endorsed the Complexion Elixir from Evermore Beauty! The livestream is set for 7:00 pm, coinciding with the official launch of Revita Serum and PureDew Mask! Both brands are pulling out all the stops in this intense face–off!”
“This is so exciting! I’ll be following the live stream tonight! Stay tuned for updates!”
“Newsflash! During the 7:00 pm livestream, beauty experts will personally try and compare Revita Serum, PureDew Mask, and Complexion Elixir! The evaluation is guaranteed to be fair and unbiased!”
“This keeps getting more and more interesting!”
At Summit Beauty, Anna was clad in a fitted skirt. She walked into Roxy’s office, her expression tense and uneasy.
“Ms. Sloan, the buzz about Martha switching sides is huge. For her very first livestream, she’s endorsing the Complexion Elixir. The livestream will undoubtedly draw a huge audience. To be honest, I’m a little worried…”
Roxy glanced at Anna and said in a low, steady voice, “And what exactly are you worried about?”
“Ms. Sloan, it’s obvious the Complexion Elixir is launching with a fully coordinated plan,” Anna replied. “Besides Martha, Evermore Beauty has mobilized nearly every connection and channel they have.
“On top of that, Beldon Group, Yorkshore Group, the Gale Assembly, and even the Jensen family—one of Javonbury’s Four Powerhouses–are all quietly promoting the product behind the scenes…”
Upon hearing this, Roxy’s body trembled slightly. The memory of Ashton’s enigmatic smile from that night sent a wave of unease through her chest.
Nonetheless, she quickly steadied herself and said with confidence, “And what does Ashton even know about beauty? We’re both aware of Evermore Beauty’s renowned expertise in product development. Even with Dr. Fowler’s endorsement, their products could never match ours!”
“But what if…” Anna murmured, unease still threading her voice. To her, it seemed that whatever Ashton did was bound to succeed.
This time, their opponent wasn’t just Sylvia–it was her, Ashton, and Martha united.
“There’s no room for ‘what ifs!‘ Even if the Complexion Elixir performs slightly better than our products, it won’t threaten our dominance in the market!
“This battle is already in my hands; losing simply isn’t an option!”
A sheen of sweat covered Roxy’s forehead, and a sudden chill marred her usually calm expression.
“Bring in influencers and bloggers to promote our brand! Ar the same time, make sure all shipments are fully prepared! Unless the Complexion Elixir completely eclipses us, this will be Summit Beauty’s first major move onto the world stage!”
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“Yes, Ms. Sloan!” Anna replied. As she left to carry out Roxy’s orders, a flicker of worry remained in her eyes. She couldn’t shake the uneasy feeling that trouble was brewing tonight. If anything went wrong, it would be nothing short of a catastrophe. Summit Beauty had gambled everything, pushing the stakes to unprecedented heights.
As the tension in the air grew, a cool evening breeze drifted in. At exactly 7:00 pm, the clock struck.
Martha appeared on every major livestream platform, putting the Complexion Elixir in the spotlight.
At the same time, many beauty influencers had received their samples and were sharing live comparisons.
The beauty industry was now in the midst of an all–out war
Before long, Martha’s livestream drew over one hundred thousand viewers. The count continued to rise, eventually reaching several million.
The number was absolutely staggering.
Ashton and Sylvia were equally stunned. They had clearly underestimated Martha’s influence.
“Damn, Ashton. Can you imagine how Martha’s fans would react if they knew she spends every night moaning her husband’s name? Do they know she gets so worked up that she can barely get out of bed?”
With her hair neatly tied in a bun, Sylvia couldn’t stop herself from laughing.
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Sara Lili is a daring romance writer who turns icy landscapes into scenes of fiery passion. She loves crafting hot love stories while embracing the chill of Iceland’s breathtaking cold.

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