Elder Xiao glanced at Su Chen’s prim and proper posture, a hint of a smile flashing in his eyes. "You’ve got a sharp eye for business, kid. A casual investment of yours has turned into a real hotcake."
To be praised by Master Xiao made Su Chen incredibly smug. He waved his hand with feigned nonchalance. "Oh, you know. Nothing special. Only the third best in the world!"
"Hmph! Give you an inch and you take a mile!"
"You have no idea how many people had their eyes on Byte. If that kid from the Yin family hadn’t been on the ball and given me a call, do you think this would have been resolved so quickly?"
Hearing this, Su Chen grew even more confused. ’Could it be? Is there something about Byte that I don’t know? Is *that* what those people are after, and not its market value?’
Seemingly sensing Su Chen’s confusion, Elder Xiao took a sip of tea, wetting his throat before continuing, "What kind of company do you think Byte is?"
"Uh... Isn’t it just a regular short-video platform?" Su Chen paused for a moment before adding, "Though it could become a unicorn in its field in the future!"
Upon hearing this, Elder Jiang rolled his eyes. But then he remembered the background check they’d run and relaxed. It was perfectly normal for a hands-off boss like him to be out of the loop.
"You only know how to throw money at things, kid. You don’t even know what your own company has become."
Elder Xiao then gave Su Chen a brief overview. It would have been one thing if he’d stayed quiet, but as the numbers started coming out of the old man’s mouth, Su Chen was left completely stunned. He had never imagined Byte’s expansion would be so rapid.
Douyin’s active user base had reached 250 million. That meant at least one in every six people had downloaded the Douyin app. It was a terrifying figure.
Su Chen was no fool, and he quickly made the connection to other matters. As a real-time short-video platform, Douyin’s main draw was its "shoot-what-you-see" nature. Anything a user encountered could be posted online.
That meant the Douyin app was no longer a purely entertainment-focused, short-video platform.
Countless people could learn about all sorts of things through Douyin, but there was no way of knowing if what they were seeing was true.
People only care about their initial gut reaction. Regardless of whether something is true or false, right or wrong, they will let the video guide their emotional response.
This allowed people with ulterior motives to post their own narratives on the platform—cherry-picking facts, focusing on the trivial, and slowly guiding an uninformed public to fundamentally change their perception of events.
It was just like with e-commerce a few years ago. As long as you crafted a good public persona, you could quickly attract a large following. Then you could start reaping them like fields of chives, one harvest after another. The key was that the "chives" themselves had no idea what they were and were even happy to be part of it.
They’d be called "dear family" over and over, and they’d actually feel honored by it.


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