Life is Easier If You're Handsome novel Chapter 57

The Era of Unchecked Advertisements

Nowadays, anyone with enough money can air ads, even shady companies charging 44% interest on loans.

That’s why picking the right commercials is crucial.

The face of an ad defines an entertainer’s future image.

Choi Seok-ho was particularly cautious, wanting to avoid locking Kim Dong-hoo into one particular image.

He needed to leave the door open for anything, not getting pigeonholed by one wrong advertisement.

And then, out of nowhere—

"Am I seeing this right?"

A sudden proposal for an instant rice commercial left him stunned.

"Ottubap and FJ... both really want Dong-hoo for an instant rice ad?"

Ottubap and Hetban.

It was as if they had coordinated, with both proposals being strikingly similar.

Both were lengthy, but the gist was simple:

“For your 10-million-tickets promise, please eat our rice! Then shoot the commercial and become our ad model!”

Given the scale of the offers, Choi Seok-ho immediately reached out to Kim Dong-hoo.

Logically, Hetban seemed like the obvious choice due to its higher brand recognition, but Choi Seok-ho always valued Dong-hoo’s input first and foremost.

He supported any decision Dong-hoo made.

Dong-hoo, can you stop by the office when you have time?

I have a meeting about a commercial.

It’s about instant rice—Ottubap and Hetban both want you, and we have to choose one.

It’s not urgent, but the sooner we decide, the better. Let me know when you’re free, haha!

With a flurry of thumb taps, the message was sent.

Bam!

After all, it was practically a lifesaver during his time in the military, especially their Bibim Galbi Dumplings.

Reflecting on the past for a moment, Dong-hoo got to the real reason he had come to the agency early.

"Sek-ho hyung, do we have any scripts for The Story of Stars and Moon?"

His inquiry was prompted by a message from Sims – The Real Life.

+++++

Let’s rewind a little, to the day before the Hetban CF proposal arrived.

Ding! Ding! Ding!

In the middle of the night, a sudden text jolted me from sleep.

"What’s this?"

I was used to Sims messages popping up at odd times, but this was extreme.

My groggy eyes reluctantly focused on the screen, and what I read left me wide awake.