Rich in the 70s: I Made a Rugged Veteran a Millionaire novel Chapter 328

Chapter 328: Chapter 328: Countermeasures

The day after Jiang Cheng’s call with George, George informed Jiang Cheng of the test results.

Upon receiving the results, Jiang Cheng frowned.

Silicone oil.

The shampoo contains quite a bit of silicone oil and chemical fragrances, the scent is obvious, and silicone oil is a common smoothing agent.

Long-term use can lead to dry, damaged hair, and even hair loss.

Decades later, the thriving wig business, sparse hairstyles everywhere, are probably rooted in today.

Because nowadays, when you go out, you rarely see people with hair loss on the streets.

Although genetics play a role, shampoo is also one of the culprits.

After receiving the results, Jiang Cheng didn’t do anything immediately but went out to various department stores and supply and marketing cooperatives.

After a day of walking, Jiang Cheng discovered that the other party was engaged in a price war.

The new shampoo is cheap, marketed as a foreign product, with a distinct fragrance and smoothness, snatching a piece of the market from the existing shampoo products.

Young people, in particular, are fond of it.

Having walked all day, Jiang Cheng set aside her thoughts and returned home.

As soon as she got to the door, she smelled the fragrant aroma—is that chicken soup cooking?

Jiang Cheng hurried a few steps, and upon entering, saw a familiar figure.

"Teacher Lü!"

Teacher Lü turned around, leaning on a cane, his eyes full of affection for Jiang Cheng, yet he still complained, "You come back without visiting me."

"I was wrong."

With a very good attitude, Jiang Cheng admitted her mistake, to which Teacher Lü pursed his lips and said, "You."

Jiang Cheng helped Teacher Lü into the house to sit down and asked, "How long have you been here?"

"I just arrived, almost at the same time as you."

Teacher Lü drank the tea poured by Jiang Cheng, inviting her to sit down, "Stop fussing around, I’m here for something."

"Go ahead."

Jiang Cheng obediently sat down.

Teacher Lü wanted to speak directly, but felt a bit embarrassed and hesitated for a moment.

Seeing this, Jiang Cheng had a rough idea of what it was about.

"The school needs to buy something?"

Teacher Lü blushed deeply but was reassured by Jiang Cheng, "You don’t have to save money for me; I have money."

"Besides, the point of earning money is to spend it!"

"Don’t you think I know you only take one-fifth of your salary each month and donate the rest to the school?"

Teacher Lü was genuinely surprised.

"How did you know?"

Jiang Cheng proudly raised her head.

"I’m the first student council president of our school; how could I not know?"

"Alright, just say it, I really have money. If I didn’t have money or capability, I wouldn’t be doing this foolishly."

After hearing this, Teacher Lü decisively said, "A foreign library has gone bankrupt. They have a rich collection, and Jing City University wants to buy these books to enrich our library."

"That’s a good thing! I agree."

Jiang Cheng agreed readily, and Teacher Lü was full of gratitude and emotion, realizing the little girl they once knew has grown to shield them from the storms.

"Jiang Cheng, we’re not offering much, but the principal said that if you ever need anything, all the teachers at Jing City University are available for you."

Jiang Cheng was astonished; this promise was indeed significant.

The teachers at Jing City University are authorities in their respective fields, unattainable even with money for many.

The two of them walked hand in hand back to where they parked and drove back home.

That evening, they were "busy" again.

The next morning, both appeared at the restaurant, eating breakfast and leaving for work together.

As for Shen Xing and Shen Yue, they rode their bicycles to school on their own.

Grandma Shen would chat with a few old ladies, sometimes play bridge or mahjong, living a very pleasant little life.

When Jiang Cheng arrived at the company, she first received a call from the cosmetics factory director.

"President Jiang, I’ve conducted a thorough investigation; the squeeze on some of our sales revenue is from a new product by a cosmetics company in Province Q."

"They have foreign investment, bringing in new formulas and production lines."

"In the market, their prices are lower than ours. I’ve tried their products; they are aromatic, smooth, and have no other noticeable effects for now due to the short duration."

Director Lü’s investigation was fairly detailed.

Jiang Cheng asked on the phone, "Director Lü, do you have any strategies to deal with this?"

On the other end, Director Lü knew that Jiang Cheng was testing him.

After the last phone call, Director Lü reflected on himself, realizing he had indeed relaxed under Jiang Cheng’s wings.

"President Jiang, I think we should continue to investigate the long-term effects of Province Q’s shampoo, and secondly, we should find ways to expand our sales."

"To expand sales, I think we can start with marketing. I’ve come up with a few plans; would you like to hear them?"

Jiang Cheng agreed and let him continue.

Director Lü proposed running ads in the newspaper supplements and painting promotions in major locations, which are mostly visible marketing methods.

After listening, Jiang Cheng supplemented, "Running ads in the newspaper is not enough. We should also print discount coupons, informing citizens that these coupons can be used for discounts but must come with certain restrictions. Please develop a detailed plan for me."

"Additionally, produce more trial-sized packages and place a batch free at every bathhouse."

"Also, find a few stores that we can purchase; I’ll provide you with a remodeling plan. We’re going to open a boutique."