Tycoon: I can see the goddess's wish list novel Chapter 1216

Chapter 1216: Chapter 1213: She Must Be the Little Mistress, Right?

"Now let’s return to the live streaming field. When celebrities endorse products, the hope is that fans will pay up, thus creating value for the celebrity, but fans like the celebrity for their works, not for the products they endorse. Take the domestic trendy clothing brand you were approached for as an example. A price of around 100 yuan isn’t really that expensive. But within this brand’s range, there are numerous fast-moving consumer brands to choose from. Your fans can watch your live stream, treating it like a film or TV work. However, getting fans to pay is totally different, okay?"

Luofeng continued, "As for influencers successfully selling products, it’s because they are doing the business of product endorsements. Those who watch their streams know they are promoting products, and they know when they do, they can indeed bring economic benefits."

Luofeng said, "Take a certain Li as an example. During their live streaming sessions, most products are indeed quite affordable. For consumers, affordable means profit."

"The fundamental difference between celebrities flopping and influencers selling big is whether or not there is profit. If you promote a well-known brand and offer genuine discounts, it will still sell well. But generally speaking, these brands have their reputation; they won’t give away too much profit!" Luofeng said, "On the other hand, small merchants can’t afford big-name stars, so they look for influencers, and they give away enough profit. When consumers have discounts, who wouldn’t want to buy?"

"Celebrities typically don’t take minor products, fearing it will lower their status, so they end up flopping!" Luofeng said.

"In that case, is this collaboration intended to exploit you?" Lu Yaqing remarked with a light snort.

"Of course, a sales target of 2 million holds the trick. Even if you purchase 2 million in goods out of your own pocket, they will use the return mechanism to scam you, making it impossible to exploit 2 million in invitation fees for 2 million in goods." Luofeng said.

Because they can buy themselves and then return the goods.

"No matter what, you end up losing!" Luofeng remarked, "But honestly, a lot of influencers are willing to endorse products even if they don’t earn a cent because they can generate traffic! Don’t think endorsing is just an easy job; once a field exists for a certain period, it won’t be easy. Only at the beginning of an industry can you easily reap the benefits."

"Then I won’t accept!" Lu Yaqing said.

"Mm!" Luofeng nodded, and he quietly wondered if this young actress was short of money. That’s why she’s considering live streaming for endorsements?

It seems some people already know that she needs money.

So all these opportunities are placed in front of her.

This explains why Shangguan Shui’er’s cousin is easily tricked by scum men.

Because as mentioned earlier, it’s just that people know her thoughts.

At a glance, she seems like she’s looking for a man with good conditions, so why wouldn’t she encounter scum men pretending to be wealthy?

Actually, Lu Yaqing isn’t very wealthy; she’s just a small actress.

Even though she starred in a TV series, she’s only the second female lead, and her fame is limited.

After some thinking, Luofeng had a plan in mind.

"Do you have tea at home?" Luofeng asked.

"Yes!" Lu Yaqing nodded.

"Make a cup for me, with a slightly light taste!" Luofeng instructed.

"Okay!" Lu Yaqing obediently got up from Luofeng’s lap.

Luofeng’s concentration on the contest ended.

Lu Yaqing tidied her blouse.

She started preparing to brew tea.

While she brewed tea, Luofeng instructed Zhongyi Tang people to look into Lu Yaqing’s financial situation.

This matter is quite easy to investigate.

After all, Lu Yaqing was already a focus for Zhongyi Tang.

Being Luofeng’s woman, after all.

And indeed, as Luofeng expected, Lu Yaqing’s financial situation isn’t great. While she isn’t short of small amounts, just thousands or tens of thousands, she doesn’t have a large sum.

This is why she would consider live streaming for endorsements.

Faced with this situation, naturally, Luofeng wants to solve the problem for Lu Yaqing.

Honestly, given Luofeng and Lu Yaqing’s relationship, Lu Yaqing didn’t ask Luofeng for money, nor did she ask him to find her money-making opportunities, and Luofeng was very pleased.

No wonder her morals remained high after entering the industry; she’s a good girl.

She did what she should do.

Quietly being a girlfriend.

She didn’t disturb Luofeng or make things difficult for him, nor was she greedy and insatiable.

In her heart, Luofeng had already prepared a car, an RV, and arranged opportunities to star in dramas; this was already enough.

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