Revenge is Best Served After Reborn (James) novel Chapter 1020

"She must've set this up just to catch us off guard."

Sophie, now calm thanks to Reece's earlier words, explained, "She's making those celebrities work non-stop, taking on job after job. This aggressive marketing is just to keep the buzz going. During this time, advertisers will switch from our talent to Reeves International. We'll lose most of our advertisers almost instantly, which will throw our company into chaos. In that chaos, we'll inevitably make mistakes, giving them countless chances to strike back."

Adler suddenly understood. "So, she's playing mind games? Elodie is really something."

Jenna looked worried. "But even if we know what she's up to, what can we do? Are we just going to let them steal all our advertisers?"

If their advertisers were all poached, their artists’ commercial value would plummet, impacting their other businesses as well. Their annual revenue would drop, and their status in Devonport would be lost in an instant.

Sophie smirked. "Elodie wants us to make mistakes in our panic. Instead, we'll stay cool and collected."

"How?"

"Didn't Reece say? Celebrities aren't machines. With such a grueling schedule over two months, their bodies will eventually give out. When people are exhausted, they can't control their emotions, let alone manage their expressions." Sophie turned to Adler. "Mr. Adler, could you gather some negative press about these celebrities? Like being rude to fans, acting entitled with staff, or being unprofessional—coming late or leaving early."

"That's it?"

"Yes, just that."

Sophie continued, "Personal scandals or smoking aren't really damaging; fans tend to forgive everything, and PR can easily handle it. But when these celebrities, who earn more than ordinary people could in several lifetimes, don't act professionally, take their fans' money but give them the cold shoulder, or act entitled with staff, that's when the public will start to dislike them. That’s when the exposure will be most damaging."

"Alright! I'll get right on it!"