Charlie had always abhorred the old-fashioned marketing model. It was not only the well-known liquors that had a lot of marketing problems, but even the traditional automobile shop models had also been criticized.
As we all know, many automobile shops did not sell cars at all according to the rules, and the prices for popular models would always be increased by tens of thousands or even hundreds of thousands of dollars o n top of the basic price. There would also occasionally be unscrupulous automobile shops that would package lost and damaged cars as new cars for sale to the public, and the consumers who got cheated would be the ones suffering in the end.
The reason for this was as a result of this dealership model.
In the past, the transportation, logistics, and sales channels were relatively primitive and so, the vast majority of goods were sold using this dealership model. However, with the continuous development of the internet now and the rise of online shopping, the dealership model had gradually faced elimination.
Nowadays, everyone bought clothes, cell phones, and even some daily necessities online, and basically, everything would be bought directly from the official flagship store online.
Some of the more well-known health care products also used this model.
This online direct sales method provided consumers with relatively better guarantees in terms of quality, after-sales service, price, and service.
Therefore, Charlie also hoped that The Apothecary Pharmaceutical would be able to build its own direct sales model so as to ensure the interests of The Apothecary Pharmaceutical and that its consumers' satisfaction was guaranteed in the face of more and more single products and higher sales in the future.
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