The two of them walked side by side toward the parking lot, the fading light casting long shadows on the ground.
On the way, Rosalynn had someone check up on the current state of the ice cream factory that had been a staple of the community for years.
The old factory's closure seemed to have a bouquet of reasons, but the main one was the brutal impact of outside investment squeezing the local businesses out of the market.
Marketing and brand power couldn't compete with raw capital.
On top of that, the ice cream factory had its share of family drama, with over a decade of disputes tearing at its foundations, leaving only the grandfather to hold the fort.
Earlier in the year, the final act of the family feud played out in court, and the factory had to close for good.d2
Back on Gravel Lane, Rosalynn made a call to Lola.
As luck would have it, Lola was at a conference in the neighboring town and had just been part of a session where entrepreneurs from L City discussed the rise and fall of the beloved ice cream factory.
"I heard that when the factory was carved up, nobody wanted the ice cream recipes. They figured any manufacturer knew how to whip up a batch, and their products weren't as tasty as the big brands anyway, so they saw no edge in keeping them. But the factory manager's grandson, a college junior, turned down a hefty inheritance to claim every single ice cream recipe instead."
"That's interesting," Rosalynn curled up on the sofa, "Try to get in touch. If he's interested in reviving the factory, Jered Ventures could be the angel investor. If he's not up for it, then let's talk about buying those recipes and see if we can acquire the brand name too. We can take it from there."
"Got it," Lola replied promptly, "but this is a pretty small-scale project. What's got you interested all of a sudden, Gabriella?"
"It's a brand I've grown up with; it holds a special place in my heart. I can't stand to see it fade away."
"I understand, I'm on it!" Lola's voice was charged with energy.
"Thanks, Lola."
After exchanging pleasantries, Rosalynn hung up the phone.
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