A Call That Changed Her Entire Life novel Chapter 1579

Although Jacob's mind wasn't as sharp as it usually was, he still knew that Sam's proposal was a bad idea. “This isn't the right way to compete with a company such as the KING Group. We have to be more creative than that. Have you forgotten that the HT Group is a trendsetter? We don't simply imitate others to stay relevant!“

Sam shared Jacob's sentiments, but the fact that he only had a short amount of time to come up with a solution had led him to think of a simple one. But now that his boss was ready to get back to work again, he simply nodded along in agreement.

While they were still speaking, Emily came back to the room after handling Jacob's discharge paperwork. When Jacob changed into his suit, he ordered Sam to set up a meeting with the board of directors as soon as he arrived home.

They were only going to have a virtual meeting because Emily had urged Jacob to take it easy for a couple of days and stay at home.

About an hour later, Jacob and the board of directors started their meeting. While they were busy discussing how to deal with the KING Group, Emily sat beside Jacob on the sofa to watch over his condition. To kill time, she started her new hobby of embroidery.

Although Jacob was getting bombarded with questions from the board, he couldn't help but glance at his wife from time to time. Emily was extremely meticulous and focused when she was threading needles and stitching. The serious expression on her cute face made her look absolutely adorable in Jacob's eyes.

Accidentally, Jacob nudged his webcam a little bit towards Emily's direction. When the board of directors saw her, even they couldn't help but find her adorable.

While all of this was happening, Jacob remembered the time when Emily had bought the embroidery set that she was using. Even back then, she had worn a serious look on her face when she was asking the store clerk about what threads to use and how to do certain stitching patterns. She had been completely clueless about anything regarding embroidery up to that point, but she was so excited to learn all about it, just like a young student learning his or her favorite subject.

Suddenly, Jacob's eyes lit up like fireworks. The idea that he was waiting for finally popped up in his mind.

Because of this, Jacob came back to his senses and excitedly proclaimed to the board of directors, “I have it! I know how we're going to beat the KING Group's new skincare products! We'll provide even better customization than they do!“

Everyone gasped in anticipation, even Emily. The board was so excited about it that they didn't utter a single word and just waited for Jacob to continue.

“Right now, how skincare products work is still a mystery to everyone. Most of the people just know that certain household items like cucumber and milk are good for their skin. But even if they have such items readily available, the direct use of these natural items on their faces would be senseless since the molecules will be too big to fit into the skin's pores. With this in mind, I suggest that we sell do-it-yourself skincare kits so that our customers can customize them specifically to their needs. With this, our product's use for one's specific needs would be immensely greater than the KING Group's.“

The idea made sense to everyone. All of the board members nodded their heads and agreed on the fact that this was the best way to beat their competitor at their own game. After a while of cheering on Jacob, a question popped up in one of the board members' heads. “This sounds great and all, but how are we going to deal with the reality that not everyone knows what their skin really needs?“

“That's easy,“ Jacob confidently answered. Since he had already figured out things like this a while ago, it didn't take him long to explain. “We'll just hire a few skincare specialists to train our customer service department. We'll even keep a few of them around, so our customer service department can still consult them in the long run. With just a single call to our customer service department, our customers will be able to get all the information they need! They'll never have to worry about making a mistake with their DIY kits since we can help them 24/7. I'm sure that this alone will make our products more popular than any others!“

While Jacob was speaking, Emily couldn't help but look at her husband with admiration in her eyes. She was so proud of him that a smile that spanned from ear to ear appeared on her face.

“Let's even go the extra mile and have personalized packaging! We can print patterns on packages according to individual consumer needs. Let's also allow the customers to make choices about bottles and bottle lids. And with all of that, our products will be fully customizable from top to bottom.“ As usual, Jacob couldn't stop spouting out ideas when he was filled with inspiration.

When everything was decided, all the board members gave Jacob a round of applause. At that moment, every single one of them couldn't stop admiring Jacob's capability as a businessman. His intention to customize everything from the product down to the packaging had never been seen before. Without a doubt, it was an idea that was ahead of its time and would surely bring them immense popularity.

That being said, Sam had one major concern. While standing near the computer, he calmly said, “Mr. Gu, I can't deny that your idea will definitely attract everyone's attention. But we've just entered the skincare industry. Can we really handle all of this when we're just starting from scratch? Since we can't just mass produce everything in a single factory, we might not make any profit out of this venture, sir. Especially with your plans for customization, our production costs will be higher than anything we've come across.“

Sam's worries were absolutely correct, but Jacob didn't intend to make any profit out of this decision. “Don't be silly, I've known that long before I told everyone about my idea. The only reason I'm doing all of this is to divert the customers' attention from the KING Group. I'm sure you don't want them to have the skincare industry all for themselves, right?“

Sam instantly understood what Jacob meant. He knew that letting Darren run amok would inevitably bring them trouble in the future.

A few hours later, Jacob and all the board members finally agreed on all the smaller details regarding their plan. And since the HT Group had been fairly efficient in handling matters like this for a few years, Jacob felt relieved to let them handle things for now.

To make Jacob's day better, Emily placed a warm bowl of his favorite soup on the table as soon as he turned off the computer.