Life is Easier If You're Handsome novel Chapter 249

Faking a “leak” as a marketing strategy had been used many times before.

And every time, public opinion was always the same:

—What kind of leak is this? Got shot in the head or something? lol

—You can totally tell it was released on purpose.

So naturally, people assumed this Musashi leak video was one of those.

But then— fгeewёbnoѵel.cσm

—Wait, this was uploaded raw? Nothing edited or anything?

—This is viral marketing? Doesn’t seem like it at all.

—With Kim Donghu in it, why even bother with a leak strategy? Just putting out a teaser would’ve blown up anyway.

The more people watched the video, the more strange it felt.

It didn’t follow the usual pattern of a "leak."

Normally, these videos are blurry or shaky—

Because the goal is to stir curiosity.

They’re not supposed to show everything clearly.

But this video wasn’t like that—it was way too clean.

There was no room to even wonder who was in it or what it was about.

—Is this Kim Donghu doing a sword dance... is this Musashi?

—It’s a hot topic in Korea and Japan, with Kim Donghu in the lead.

—Why is this blowing up all of a sudden?

People figured it out immediately.

—Looks good, honestly.

—Kim Donghu’s finally going back to his main gig.

—He’s a boxer for sure.

—But why make a comeback out of nowhere like this?

Of course, nobody was really bothered.

To them, the only thing that mattered was that Kim Donghu was in it.

And contrary to what the Japanese production companies had hoped—

—If it’s well-made, I’m definitely watching.

From a global standpoint, it really didn’t matter who played Musashi.

As long as the movie was entertaining, that was enough.

The fact that it had leaked onto YouTube only confirmed one thing:

It was definitely getting an international release.

Maybe that’s why—

The Musashi leak video racked up millions of views in an instant.

“This can’t be real!”

Japan was in an uproar.

A film that was supposed to fail had gone viral and was on track to become a massive hit?

Without spending a dime on promotion,

Musashi was now burned into the world’s memory.

And it was the very spy sent to sabotage it who pulled it off.

Though calling it a “success” felt ironic—

“It’s blowing up!”

“Overseas audiences are loving it—now even Japanese studios are rethinking things!”

“Great! Just great! Where the hell is the idiot who uploaded that video?!”

But that wasn’t the immediate concern.

The main goal now was to drag out the one responsible and tear him apart.

That was the priority.

“He’s gone dark.”

“What?”

“He got paid, fulfilled the contract... and then just vanished.”

Even that wasn’t going as planned.

This wasn’t just handing the dog the porridge—it was like cooking ✧ NоvеIight ✧ (Original source) up a feast and presenting it on a silver platter.

Still, even so—

“Should we suggest producing Musashi in Japan now?”

“Are you insane?”

There was nothing they could really do anymore.

***

After the Musashi leak exploded,

we were honestly caught off guard by the sudden burst of publicity.

‘The movie won’t even be ready until next year, at the earliest.’

And yet we’re being pushed to start promotion in May of this year?

That didn’t sit right.

If it were a game, you could drop a trailer and wait—

but movies didn’t work like that.

That made things more complicated.

So we decided to just keep our mouths shut.

“We’re really not going to say anything?”

“Yes. No point throwing more fuel on a fire when there’s nothing left to burn.”

In my opinion, promoting anything more would be risky.

We had just started filming, and there wasn’t any finished product to show.

‘Revealing too much too soon kills the mystery.’

This translation is the intellectual property of Novelight.

Releasing details from a movie that hadn’t even been properly shot yet was a mistake.

You’re supposed to build anticipation right up until the theater release.

So letting too much info leak early was deadly.

‘We already caught the spy and figured out who ordered it.’

At this point, there was no reason to keep playing into their little games.

We were lucky the outcome turned out this well—

it could’ve ended in disaster.

“It’s best to be satisfied with the attention we got and focus now on building the set and planning the rest.”

“If that’s Donghu-san’s opinion, I fully support it. Since we’re filming in Korea, you probably understand the situation better than I do.”

With Director Kiryuu’s final words, the meeting ended.

The main set shooting would start after the set was built,

which meant—suddenly, I had a block of free time.

‘Guess I’m getting another break.’

To be honest, things had been insanely busy up to now.

From Tarzan to boxing—

everything required heavy promotion and interviews.

Flying two or three times a day had become the norm.

The time zone changes had numbed me so much that I was basically immune.

To be precise, I just closed my eyes and decided it was night,

and opened them and told myself it was morning.

“...But just resting feels like a waste, too.”

And going on a variety show?

That gave me pause as well.