Back To The 80s: President's Doted Wife novel Chapter 288

Chapter 288: Chapter 288 Strong Competitor

Hearing Wang Gang and Zhu Lifen’s words, Cheng Su’s brows furrowed and her lips pursed.

She had long anticipated that Friendly would become a formidable competitor for their Joy Soon Loy, but now seeing the sales figures being so close, she couldn’t stay calm inside.

And hearing that Friendly had hired Song Zhenzhen as an advertising spokesperson made her even more restless.

The effect of celebrity advertising was something Cheng Su knew all too well — how influential it could be. In her previous life, once a celebrity got famous, everything they wore, ate, and used became popular too, and people would buy things just because they were "celebrity recommended"!

And this Song Zhenzhen was a household name in the 1980s too; for Friendly to go to such lengths to compete with Joy Soon Loy, they must have really invested heavily!

"How has the market response been for our Joy Soon Loy?" Cheng Su asked without betraying any emotion.

"Thanks to government support, our Joy Soon Loy sells quite well in the supply and marketing cooperatives. I’ve done research; customers say our jam has a distinct fragrance that other brands lack. That’s one of the main reasons our jam sells well. If it were cheaper, Friendly certainly wouldn’t be comparable," Wang Gang said.

Cheng Su shook her head. "We can’t drop our prices. The cost of making strawberry jam is already high. Lowering prices will not only cut into our profit margin, but it will also reduce its distinction. Once that’s gone, we’d be even less comparable to the already well-established Friendly."

VERIFYCAPTCHA_LABELVerify