Back To The 80s: President's Doted Wife novel Chapter 289

Chapter 289: Chapter 289: Waiting for an Opportunity

After the meeting, Cheng Su sat at her desk, massaging her furrowed brows.

She had long anticipated that Friendly would become a major competitor, but she hadn’t expected them to catch up so quickly in terms of product development.

Friendly had established their company even before the economic reforms and had flourished since, dominating the market with their multitude of food products. Their brand was already well-known.

Meanwhile, Joy Soon Loy was just starting out, with a limited product range and high prices. Given the prevailing consumer mindset, their jam was only accessible to the middle and upper classes of society. After all, in that era, not many ordinary people could afford jam at two yuan per bottle.

Already being niche, if they wanted to further increase their brand recognition and be at the forefront, they couldn’t confine themselves to just Qing City.

Qing City was only so big, and the wealthy demographics there were limited; even if they did buy, they wouldn’t buy every day, would they?

Cheng Su grabbed a pen and rapidly jotted down several plans on paper. Bright white sheets bore the marks of her elegant handwriting.

1: Seek new market opportunities. 2: Segment the market effectively. 3: Improve current marketing. 4: Promote retail. 5: Consider social factors and reference groups.

These ’reference groups’ were all the groups that have a direct or indirect influence on an individual’s attitude and behavior, affecting their beliefs as well as their behavior and judgment in the consumption process.

For instance, if a celebrity uses something of high quality that symbolizes their noble status, others of the same class will naturally take note. This requires an opportunity.

Everyone regards strawberry jam not as something the common folk can afford but as the ’luxury item,’ the ’aristocrat’ among jams.

And such an opportunity...

Cheng Su wrote down one large character.

Wait!

That’s right, she could only wait for such an opportunity to arise.

For now, Joy Soon Loy had to advance cautiously, focusing on capturing the primary market. It was a race to see who could move faster.

Thinking this, Cheng Su also wrote down a notice for recruitment; she needed more salespeople to expand the market.

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