"Recently, our Second Hospital has gained significant fame in the skills competition. With notoriety comes scrutiny. Some people might be envious of us and could try some underhanded tactics. Give me the patient’s identity information, and I’ll have the hospital’s public relations department look into it later."
Many larger hospitals have crisis management departments.
The weaker ones might have the propaganda department take on the role.
Hospitals with more substantial resources may have a PR group or department, sometimes merged with the disputes office.
In any case, it handles various crisis emergency situations.
The image and reputation of any hospital are very important, and we can’t just let patients, their families, or competitors wreak havoc.
When facing a crisis, the PR department will quickly step in to handle it.
Second Hospital nearly monopolizes the southern urban area, and their competence in this regard is naturally not weak.
"By the way, I saw you trending on the news, so you need to handle this carefully. From the perspective of the hospital’s and the department’s interests, I certainly hope you can do some promotion for the Second Hospital and our Orthopedic Department, if conditions allow. Our hospital has an advertising budget and definitely won’t make you work for free. The hospital leadership will offer you some compensation at the right time.
If you take the initiative on this, the higher-ups at the hospital will see you have a strong sense of belonging to Second Hospital. Important promotions and further training opportunities will surely prioritize you.
I’m just bringing this up as an ordinary elder, but how you handle it is up to you."
Saying he’s bringing it up, he’s actually giving Li Jingsheng a hint.
It’s also a form of cultivation.
After all, Li Jingsheng has always had a good relationship with Director Hua and is an orthopedic doctor, so he’s considered one of their own, and Director Hua will naturally give him some special attention.
The sense of belonging he spoke of actually means showing loyalty to Second Hospital.
"Okay, I’ll definitely do some promotion for the hospital and our department if I get the chance. I’m just starting in this area, so I don’t understand a lot of things, and I’m afraid to make random statements,"
Li Jingsheng said gratefully.
"Take it slow; with your intelligence and knowledge, I believe you’ll soon become familiar with the techniques and rules of media promotion. There are many web celebrities with only elementary school education who become extremely popular online; didn’t they also gradually learn and train themselves?"
Director Hua is quite optimistic about Li Jingsheng.
Since he recruited Li Jingsheng, he has almost watched him improve rapidly, becoming stronger all the time.
People who can become doctors typically have high academic qualifications and IQ, with strong adaptability.
"Haha, I never really considered becoming a web celebrity. For now, I’m just taking it one step at a time."
Li Jingsheng was both helpless and a little curious about unexpectedly trending online.
"It’s something you’ll get used to over time. Many people do all sorts of degrading things to become web celebrities, but you have such a good opportunity, so I think you should seize it."
This truly is a rare and precious opportunity.
Ordinary doctors or nurses might have to work hard for a year or two to gain a few thousand or ten thousand followers online for a science popularization account.
Li Jingsheng is seeing a very rapid increase in followers, something many people dream of.
Being a web celebrity is not easy, but the earning potential is strong, and it can greatly enhance personal fame and clinic reputation, offering numerous benefits.
"Oh, there’s another thing I’d like to discuss with you. At the celebration dinner that night, I mentioned wanting to train a group of experts in manual bone setting. Today, I’d like to discuss it with you more in-depth."
Li Jingsheng felt that if he could train a group of apprentices, it would not only greatly ease the treatment pressure of the manual bone setting clinic but also protect his reputation from patients with other possible motives.
After all, he could entirely let other doctors treat these patients.
Even if there’s really any issue, as long as the procedures are strictly followed, the hospital won’t suffer losses.
Furthermore, it won’t affect his reputation.
When Director Mu misdiagnosed a patient and got anxious, he didn’t understand.
Now that he has become a leader in a medical discipline, he deeply feels the responsibility and burden on his shoulders.
"I’ve already discussed this with Dean Fu, and the hospital is very supportive of this matter. They can even create conditions to promote your teaching position. You can become a teaching assistant at a medical school, and after meeting the conditions and years of experience, you can apply to become a professor. The first batch of trainees is selected with loyalty in consideration.
The candidates are already being finalized, and you’ll probably have a list within these two days.
When the time comes, you can take them and leave those you find satisfactory to learn."
On the surface, taking on apprentices seems like a small matter, but the hospital takes it very seriously.
They also consider Li Jingsheng’s interests, putting more emphasis on cultivating him.
And they respect Li Jingsheng’s opinion.
Letting him choose suitable trainees to keep.
Promotion in teaching positions is quite difficult.
Without the hospital’s help, with his conditions, he might not even get in.
But now, with Second Hospital helping him apply to teaching hospitals, it becomes much easier.
The title of teaching assistant is not impressive.
But once promoted to associate professor, it suddenly becomes prestigious.
The hospital seizes this opportunity to cultivate his teaching title, indicating they’re preparing to make him a valuable asset for the hospital.
It seems that the conversation with Dean Fu that night, where he laid out his plans for the clinic’s development, has already won the hospital leadership’s confidence. Otherwise, they’d be afraid that Li Jingsheng might turn his back on them.
In the end, after much effort in cultivation, developing Sunshine Clinic to compete with Second Hospital would leave them in a difficult position.
"I’ll follow the arrangements made by you and the hospital,"
Li Jingsheng stated.
Everything has been arranged so thoughtfully for him; what more could he say?
If he didn’t express his loyalty humbly at this time, he’d have wasted nearly thirty years of his life.
"If the General Surgery department invites you to participate in some surgeries, make sure to go if you have the time. I’ve seen your performance in the skills competition. Although your surgical skills are quite good, there’s still much room for improvement. Becoming a great doctor isn’t easy, and it certainly can’t be done overnight. Despite your excellent talent, you must remain humble, understood?"
Director Hua admonished earnestly.
"Okay, I’ll keep my head down and do my work; please rest assured,"

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