Tearing down someone successful provided the perfect outlet for people to vent their own miserable, pent-up frustrations. It gave them a fleeting rush of power.
By the second day, Mira and Owen still hadn't issued a single statement. They were waiting to see what Lawrence's camp would do next.
Robert Yates, however, was pacing a hole in the floor. He rushed into Mira's office, practically begging for a strategy.
The toxic rumors were finally starting to put a massive dent in their concert ticket sales.
"It's fine, Robert. Just hold the line and wait," Mira assured him calmly.
Meanwhile, over at Yield Crest Media headquarters.
Mara was practically glowing with triumph as she reported to Lawrence. "Look at them! They're completely silent. We've won."
"If we successfully crush them this time, you'll be the MVP of this entire operation," Lawrence praised, looking immensely satisfied. "Not only will you get a massive cut of our concert revenue, but I'll personally ensure you're signed as Yield Crest Media's newest headlining artist."
"Thank you so much, Lawrence."
Mara didn't necessarily need the money—the Mercer family had plenty—but proving she could build her own lucrative empire would force her brothers to finally look at her with respect, rather than pity.
"Actually, Lawrence... once this is all over, would you consider letting me stay on as your personal assistant?" she asked, lowering her voice seductively.
She figured that keeping herself in his close, daily orbit was the easiest way to make him fall for her.
If she managed to marry into the Lance family, the Mercer wealth and whatever pathetic schemes Shane Porter was brewing back home would look like absolute pocket change.
"We'll see. As long as you continue to prove your usefulness," Lawrence replied smoothly.
"But do not get careless."
Lawrence didn't know Mira well enough to predict her counterattack, but his instincts warned him that his older brother was never this easy to take down.
Right as the public vitriol against Mira reached its absolute peak, Lawrence dropped his masterstroke: Yield Crest Media proudly announced that Melvion City's beloved rising star, Mara Mercer, would be officially joining their concert lineup.
This was the checkmate they had been building toward all along.
Back at Solflare, Mira watched the announcement drop. A cold, dangerous smile curved her lips. She tapped her headset. "Alright, PR. Burn them to the ground."
Lawrence could never have anticipated the sheer, apocalyptic scale of the counterattack. Before the ticket sales for his concert could even register a spike, the internet was utterly carpet-bombed with damning evidence against Mara.
Solflare's PR team systematically unloaded a massive cache of high-definition security footage showing Mara's psychotic tantrums and abusive behavior inside the Mercer estate.
Then came the irrefutable evidence of her attempting to drug and entrap Wesley Scott at the hotel.

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