Salute To The General (Nathan Cross) novel Chapter 491

It was a significant day for Cross Group and the town of Channing.

Following the approval of the FDA for the Hope liver cancer vaccine, the establishment of the pharmaceutical factory Phoenix, and the final resolve of all problems regarding the workers and facilities, the vaccine now entered the phase of mass production.

Once the vaccine went into mass production, the next thing to do now was the marketing of the vaccine.

After a long meeting, Penny and the senior management decided to start promoting the vaccine and kick start its sales.

One of the most effective ways for such publicity was via endorsement of celebrities, followed by advertising through different medias.

Cross Group had chosen a list of celebrities for this purpose before they finally decided on Ms. Melanie Zane as the brand ambassador, who was now the most popular celebrity in the country.

Melanie Zane was once an unknown actress, but after acting in a famous medieval drama, her fame had skyrocketed to unprecedented heights.

After that, she acted in a few other films, which all became huge box office hits.

These high-grossing films had further affirmed her status as the current superstar of the country!

It was her beauty and explosive popularity that made Cross Group decide on her as the ambassador.

However, her endorsement fee was incredibly pricey.

For most popular actresses, their endorsement fees would range between a few hundred thousand to a few million.

But Melanie's endorsement fee was at least 50 million!

And this time, her price for Cross Group was a whopping 100 million per annum!

Penny thought the fee was too pricey, hence she and Nathan invited Melanie over for dinner at Victoria Station Restaurant to discuss her endorsement fees.