"What the heck? Did you guys hear about the dark faction continent?"
"Are you kidding me? What the hell is going on? First, these guys take over a bunch of light faction cities, and now they even have a dark faction continent?"
"Mofos! Am I dreaming right now? Son of a whore? Why does Blood Domain have all the good things?"
"Hmmm. I think it's just some random city. There is no need to overreact. They couldn't possibly have the means and resources of our light faction continent. This whole thing is just some blown farce!"
"Somebody show me this fucking dark faction continent right now. I want to see it, damn it! What the hell is it anyway?"
The world once again plunged into chaos. On one hand, the light faction cities were going down one after the other. At the same time, there was a new dark faction city? This new piece of information became instantly viral. Anyone and everyone wanted to know what the heck was this so-called dark faction continent! Even the super guilds were completely stumped for once as they hadn't yet stumbled onto the dark faction continent themselves.
Something like that would probably take a lot of manpower and grinding to get any related quests and yet somehow Blood God had access to it? How could this be possible especially when he only started a damned guild today?!
No matter what everyone wanted access to this brand new continent and the many new promises and potential it held. By now several spies and other guild members had already infiltrated inside Blood Domain. It was not like Damon was actively screening for anyone. The whole guild was a chaotic mess and in that chaotic mess, there were already hidden snakes and lizards.
These spies in particular rushed to the newly built teleportation point and readily paid the gold coins required to take the portal.
As the first wave of players entered the dark faction continent, screen shots, photos and videos quickly started to spread around in the world chat and local chat. At first, no one really cared. As the portal was in the middle of wilderness.
But then the glorious sight of merwoman and mermen came into the view. Merfolk, actual merfolk, swimming through the crystalline waters like living jewels. Since there were currently a lot more men in the Blood Domain guild than women, this became a really big deal.
"Broooo what the hell is this??? Are those… mermaids???"
"OMFG they're pretty?? Like… really pretty?? Look at the boobs on these gals! Fuck that's it. I am a permanent member of Blood Domain. I don't really care anymore. Unless any other guild has a portal to this heaven, I am going to die a member of this glorious guild!"
The entire internet was in an outrage. Screenshots and videos of Blood Domain guild members flirting happily with the merwomen spread like wildfire. The light faction players didn't know whether to scream, cry, uninstall, or simply just give up and become a dark faction player.
While they were still suffering from the trauma of whose city is going to be converted into a poisonous hell next, the other side was happily chatting and laughing with merwomen.
There were also other things. One clip showed a merman teaching some newbie how to surf on a mana wave. Another showed a merwoman sexily blowing a kiss at the camera. "Welcome, honored guests of the Blood King."
Meanwhile, new images kept flooding in, each one worse than the last. A shimmering underwater marketplace. Merfolk guards patrolling on sea serpents. A massive moonlit palace shaped from living coral.
And in the center of it all, a gigantic obsidian throne carved into the shape of a serpent coiled around a pearl.
When the players asked around about whose throne it was, they received an unexpected reply. Blood God was the faction leader! Blood God was the Blood King?!!!
The entire world only now knew about the dark faction existence but this guy was already a faction leader?!!
Then World Chat detonated.

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