Like he had every right to be there-
Was the last person I ever expected to see in this office.
1
+15 PS
Control
Lilia POV
“–we don’t wait for public reaction,” I said,, “we shape it before it becomes a narrative.”
My team nodded on the conference call.
Pens moving.
Tablets tapping.
Then the door opened.
I didn’t turn immediately.
I rarely do.
Clients walk in all the time.
Late. Early. Nervous. Arrogant.
It’s all the same.
“Mr. Ashton,” my assistant said softly from behind him. “Welcome.”
Ashton.
Right. 1
I turned my head.
And everything in my body… paused.
Not visibly.
Not dramatically.
Just… internally.
Because standing there- 1
Was Dave.
For a second, I almost lost it.
Not in a crying way.
Not in a breakdown way.
Just that brief, dangerous moment where your brain forgets what version of you is supposed to be present.
But five years is a long time to train control.
So I smiled.
That same professional smile I give every client.
Measured.
+15 P
“When two independent sources point toward the same narrative, even if both are unreliable, the public doesn’t ask if it’s true,” I said. “They ask why it sounds consistent.”
I let that sit for a second.
Then continued.
“Right now, your name is sitting in the middle of two stories. Cyn and Iny. Both messy. Both loud. Both damaging.”
I flipped to the next page. 1
“Your current PR approach,” I said, “is reactive. Containment. Suppression. Redirect.”
A small pause.
“It’s not working.”
I looked at him briefly.
Then back at the document.
“Because this kind of story doesn’t die from silence,” I said. “It grows in it.”
+15 P1.5
I stood up.
Walked to the screen.
Clicked.
Slides came up.
Clear. Simple. Direct.

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